Gmail and Yahoo will block your email in 2024
Heads up, email senders! Yahoo and Gmail are sending a stern warning to domains without DMARC and DKIM records: your emails will be blocked in 2024. 🤯
That's right, starting February 1st, these email giants are cracking down on spoofing and spam by enforcing stricter authentication protocols. If your domain doesn't have DMARC and DKIM acting as your digital ID, your emails are at risk of landing straight in the spam abyss. 😱
But don't panic! Here's the lowdown on what you need to know and how to prepare:
What are DMARC and DKIM?
Think of them as your email's passport and security badge. DMARC (Domain-based Message Authentication, Reporting & Conformance) tells the world who's authorized to send emails from your domain. DKIM (DomainKeys Identified Mail) acts like a digital signature, verifying that the email actually came from you and hasn't been tampered with. Read more about DKIM here.
Why do they matter?
Without these safeguards, anyone could spoof your email address and send spam or phishing emails, damaging your reputation and potentially harming your users. Yahoo and Gmail are saying "enough is enough" and taking a stand for a cleaner inbox.
What can you do?
Check your domain: Head over to your domain registrar or email provider and see if DMARC and DKIM records are set up. If not, ask them for help!
Don't delay: February 1st is coming fast. Get those records implemented ASAP to avoid email deliverability nightmares.
Spread the word: Let your email marketing team, developers, and anyone sending emails from your domain know about the changes.
Remember: This isn't just about checking a box. It's about protecting your brand, safeguarding your users, and ensuring your emails land where they're supposed to: in the inbox, not the spam folder.
So, are you DMARC and DKIM ready? Don't wait until it's too late! Take action today and ensure your emails have a smooth flight path to Yahoo and Gmail inboxes in 2024.
Bonus tip: While you're at it, consider implementing SPF (Sender Policy Framework) for an extra layer of protection. Think of it as a bouncer checking IDs at the email door.
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